Description
ABlyft is a developer-focused A/B testing platform for fast experiments with minimal impact on page performance.
ABlyft works with behavioural data such as page views, searches and purchases. More complete and consistent event data from JENTIS can improve the basis for recommendations, search results and test evaluations. This can lead to more relevant content for visitors and more dependable results for you.
JENTIS offers a server-side connector for ABlyft. This means the data is collected in your first-party JENTIS setup and sent to ABlyft from the JENTIS server instead of by a tag from ABlyft in the visitor's browser. You decide which data points are passed on.
