Description
Adform offers a fully integrated advertising suite including demand-side platform (DSP), ad server, data management platform (DMP), identity resolution, and reporting tools. Its omnichannel DSP supports real-time bidding across display, video, audio, CTV, mobile, and digital‑out‑of‑home inventory, driven by AI‑powered audience targeting and advanced buying algorithms.
Adform uses conversion and event data to measure campaigns and to optimize delivery. More complete and consistent first-party data from JENTIS can give Adform a better basis for attribution and optimization, and can bring your campaign reports closer to the sales recorded in your own systems.
JENTIS offers both a server-side and a client-side connector for Adform. With the server-side connector, data is collected in your first-party JENTIS setup and sent to Adform from the JENTIS server. With the client-side connector, the Adform tag runs in the visitor's browser and is managed in JENTIS, with activation based on consent. You can choose the setup that fits your requirements.
