Description
Adform's Ad Server handles the delivery, creative management, and performance tracking of digital ads and is integrated with the DSP and DMP modules of Adform FLOW.
Adform Ad Server uses conversion and event data to measure campaigns and to optimize delivery. More complete and consistent first-party data from JENTIS can give Adform Ad Server a better basis for attribution and optimization, and can bring your campaign reports closer to the sales recorded in your own systems.
JENTIS offers both a server-side and a client-side connector for Adform Ad Server. With the server-side connector, data is collected in your first-party JENTIS setup and sent to Adform Ad Server from the JENTIS server. With the client-side connector, the Adform Ad Server tag runs in the visitor's browser and is managed in JENTIS, with activation based on consent. You can choose the setup that fits your requirements.
