Description
Adobe Analytics is an enterprise-level web analytics platform used to analyze customer journeys.
Analytics reports are only as complete as the data behind them. With first-party data collection through JENTIS, Adobe Analytics can receive a more complete and consistent set of events, which supports more reliable reports on traffic, user journeys and conversions.
JENTIS offers a server-side connector for Adobe Analytics. This means the data is collected in your first-party JENTIS setup and sent to Adobe Analytics from the JENTIS server instead of by a tag from Adobe Analytics in the visitor's browser. You decide which data points are passed on.
