Description
Amplitude is a product analytics platform that helps companies understand user behavior in apps and digital products.
Analytics reports are only as complete as the data behind them. With first-party data collection through JENTIS, Amplitude can receive a more complete and consistent set of events, which supports more reliable reports on traffic, user journeys and conversions.
JENTIS offers both a server-side and a client-side connector for Amplitude. With the server-side connector, data is collected in your first-party JENTIS setup and sent to Amplitude from the JENTIS server. With the client-side connector, the Amplitude tag runs in the visitor's browser and is managed in JENTIS, with activation based on consent. You can choose the setup that fits your requirements.
