Description
Crimtan is a lifecycle marketing platform specializing in programmatic display, dynamic retargeting, and CRM-driven campaigns across the full customer journey.
Crimtan uses conversion and event data to measure campaigns and to optimize delivery. More complete and consistent first-party data from JENTIS can give Crimtan a better basis for attribution and optimization, and can bring your campaign reports closer to the sales recorded in your own systems.
JENTIS offers both a server-side and a client-side connector for Crimtan. With the server-side connector, data is collected in your first-party JENTIS setup and sent to Crimtan from the JENTIS server. With the client-side connector, the Crimtan tag runs in the visitor's browser and is managed in JENTIS, with activation based on consent. You can choose the setup that fits your requirements.
