Description
Criteo offers personalized performance marketing, dynamic retargeting, and commerce media solutions tailored for ecommerce platforms.
Criteo uses conversion and event data to measure campaigns and to optimize delivery. More complete and consistent first-party data from JENTIS can give Criteo a better basis for attribution and optimization, and can bring your campaign reports closer to the sales recorded in your own systems.
JENTIS offers both a server-side and a client-side connector for Criteo. With the server-side connector, data is collected in your first-party JENTIS setup and sent to Criteo from the JENTIS server. With the client-side connector, the Criteo tag runs in the visitor's browser and is managed in JENTIS, with activation based on consent. You can choose the setup that fits your requirements.
