Description
Exactag is a marketing performance measurement solution that combines attribution modeling with marketing mix analysis to quantify channel contribution.
Exactag calculates the contribution of marketing channels from touchpoint and conversion data. More complete and consistent first-party data from JENTIS can improve the data basis of these models and with it the reliability of the results you use for budget decisions.
JENTIS offers a server-side connector for Exactag. This means the data is collected in your first-party JENTIS setup and sent to Exactag from the JENTIS server instead of by a tag from Exactag in the visitor's browser. You decide which data points are passed on.
