Fredhopper server-side integration

Category
E-commerce Optimization

Description

Fredhopper delivers product discovery tools for ecommerce, including site search, navigation, merchandising, and personalization.

Fredhopper works with behavioural data such as page views, searches and purchases. More complete and consistent event data from JENTIS can improve the basis for recommendations, search results and test evaluations. This can lead to more relevant content for visitors and more dependable results for you.

JENTIS offers a server-side connector for Fredhopper. This means the data is collected in your first-party JENTIS setup and sent to Fredhopper from the JENTIS server instead of by a tag from Fredhopper in the visitor's browser. You decide which data points are passed on.

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