Description
Adtriba, acquired by Funnel, is an attribution and marketing analytics solution that models the impact of each touchpoint in the user journey using statistical methods.
Funnel calculates the contribution of marketing channels from touchpoint and conversion data. More complete and consistent first-party data from JENTIS can improve the data basis of these models and with it the reliability of the results you use for budget decisions.
JENTIS offers a server-side connector for Funnel. This means the data is collected in your first-party JENTIS setup and sent to Funnel from the JENTIS server instead of by a tag from Funnel in the visitor's browser. You decide which data points are passed on.
