Description
Floodlight is Google Campaign Manager’s tracking framework for understanding conversion paths and multi-touch attribution.
Google Floodlight uses conversion and event data to measure campaigns and to optimize delivery. More complete and consistent first-party data from JENTIS can give Google Floodlight a better basis for attribution and optimization, and can bring your campaign reports closer to the sales recorded in your own systems.
JENTIS offers both a server-side and a client-side connector for Google Floodlight. With the server-side connector, data is collected in your first-party JENTIS setup and sent to Google Floodlight from the JENTIS server. With the client-side connector, the Google Floodlight tag runs in the visitor's browser and is managed in JENTIS, with activation based on consent. You can choose the setup that fits your requirements.
