Description
Kelkoo is a European shopping comparison platform that helps retailers drive traffic and conversions through sponsored product listings.
Listings on Kelkoo are evaluated by the clicks and sales they generate. More complete conversion data from JENTIS can show more reliably which listings lead to purchases, which supports budget decisions and the evaluation of the channel.
JENTIS offers a server-side connector for Kelkoo. This means the data is collected in your first-party JENTIS setup and sent to Kelkoo from the JENTIS server instead of by a tag from Kelkoo in the visitor's browser. You decide which data points are passed on.
