Description
Klaviyo is an ecommerce-focused marketing platform that powers personalized email and SMS communications through audience segmentation and automation.
Klaviyo builds segments and automated campaigns from customer and behavioural data. More complete and consistent first-party data from JENTIS can improve segmentation and makes it easier to attribute leads and sales to the campaigns behind them.
JENTIS offers both a server-side and a client-side connector for Klaviyo. With the server-side connector, data is collected in your first-party JENTIS setup and sent to Klaviyo from the JENTIS server. With the client-side connector, the Klaviyo tag runs in the visitor's browser and is managed in JENTIS, with activation based on consent. You can choose the setup that fits your requirements.
