Description
MAPP Analytics is part of Mapp Cloud, offering web analytics for campaign insights.
Analytics reports are only as complete as the data behind them. With first-party data collection through JENTIS, Mapp can receive a more complete and consistent set of events, which supports more reliable reports on traffic, user journeys and conversions.
JENTIS offers a server-side connector for Mapp. This means the data is collected in your first-party JENTIS setup and sent to Mapp from the JENTIS server instead of by a tag from Mapp in the visitor's browser. You decide which data points are passed on.
