Description
Microsoft Advertising lets advertisers run campaigns across Bing and the Microsoft Audience Network, with audience targeting and conversion tracking.
Microsoft Advertising uses conversion and event data to measure campaigns and to optimize delivery. More complete and consistent first-party data from JENTIS can give Microsoft Advertising a better basis for attribution and optimization, and can bring your campaign reports closer to the sales recorded in your own systems.
JENTIS offers both a server-side and a client-side connector for Microsoft Advertising. With the server-side connector, data is collected in your first-party JENTIS setup and sent to Microsoft Advertising from the JENTIS server. With the client-side connector, the Microsoft Advertising tag runs in the visitor's browser and is managed in JENTIS, with activation based on consent. You can choose the setup that fits your requirements.
