Description
Outbrain distributes branded content via native placements on high-traffic publisher sites. It supports audience targeting and engagement analysis.
Outbrain uses conversion and event data to measure campaigns and to optimize delivery. More complete and consistent first-party data from JENTIS can give Outbrain a better basis for attribution and optimization, and can bring your campaign reports closer to the sales recorded in your own systems.
JENTIS offers a server-side connector for Outbrain. This means the data is collected in your first-party JENTIS setup and sent to Outbrain from the JENTIS server instead of by a tag from Outbrain in the visitor's browser. You decide which data points are passed on.
