Pinterest server-side integration

Category
Ad Platforms

Description

Pinterest Ads helps brands reach users via visual discovery ads targeted toward lifestyle and retail shoppers.

Pinterest uses conversion and event data to measure campaigns and to optimize delivery. More complete and consistent first-party data from JENTIS can give Pinterest a better basis for attribution and optimization, and can bring your campaign reports closer to the sales recorded in your own systems.

JENTIS offers both a server-side and a client-side connector for Pinterest. With the server-side connector, data is collected in your first-party JENTIS setup and sent to Pinterest from the JENTIS server. With the client-side connector, the Pinterest tag runs in the visitor's browser and is managed in JENTIS, with activation based on consent. You can choose the setup that fits your requirements.

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