Description
Rokt enables ecommerce sites to show personalized offers during checkout. Marketers use it to acquire new customers at scale.
Rokt uses conversion and event data to measure campaigns and to optimize delivery. More complete and consistent first-party data from JENTIS can give Rokt a better basis for attribution and optimization, and can bring your campaign reports closer to the sales recorded in your own systems.
JENTIS offers a server-side connector for Rokt. This means the data is collected in your first-party JENTIS setup and sent to Rokt from the JENTIS server instead of by a tag from Rokt in the visitor's browser. You decide which data points are passed on.
