Description
Taboola is a content discovery platform for native advertising. It promotes content across premium publishers based on user interests.
Taboola uses conversion and event data to measure campaigns and to optimize delivery. More complete and consistent first-party data from JENTIS can give Taboola a better basis for attribution and optimization, and can bring your campaign reports closer to the sales recorded in your own systems.
JENTIS offers both a server-side and a client-side connector for Taboola. With the server-side connector, data is collected in your first-party JENTIS setup and sent to Taboola from the JENTIS server. With the client-side connector, the Taboola tag runs in the visitor's browser and is managed in JENTIS, with activation based on consent. You can choose the setup that fits your requirements.
