Description
Tealium is a data orchestration platform combining customer data platform (CDP) capabilities with tag management to unify customer profiles across touchpoints.
Tealium processes event data from your website. More complete and consistent first-party data from JENTIS can improve the data basis for the applications connected to it.
JENTIS offers both a server-side and a client-side connector for Tealium. With the server-side connector, data is collected in your first-party JENTIS setup and sent to Tealium from the JENTIS server. With the client-side connector, the Tealium tag runs in the visitor's browser and is managed in JENTIS, with activation based on consent. You can choose the setup that fits your requirements.
