Trbo server-side integration

Category
E-commerce Optimization

Description

Trbo delivers onsite personalization and A/B testing tools for ecommerce. It boosts engagement by dynamically adjusting content and offers.

Trbo works with behavioural data such as page views, searches and purchases. More complete and consistent event data from JENTIS can improve the basis for recommendations, search results and test evaluations. This can lead to more relevant content for visitors and more dependable results for you.

JENTIS offers both a server-side and a client-side connector for Trbo. With the server-side connector, data is collected in your first-party JENTIS setup and sent to Trbo from the JENTIS server. With the client-side connector, the Trbo tag runs in the visitor's browser and is managed in JENTIS, with activation based on consent. You can choose the setup that fits your requirements.

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