Description
X (formerly Twitter) offers promoted content and performance advertising. Brands use it to reach users through interest targeting and conversations.
X uses conversion and event data to measure campaigns and to optimize delivery. More complete and consistent first-party data from JENTIS can give X a better basis for attribution and optimization, and can bring your campaign reports closer to the sales recorded in your own systems.
JENTIS offers both a server-side and a client-side connector for X. With the server-side connector, data is collected in your first-party JENTIS setup and sent to X from the JENTIS server. With the client-side connector, the X tag runs in the visitor's browser and is managed in JENTIS, with activation based on consent. You can choose the setup that fits your requirements.
