Description
Xandr is a programmatic advertising platform used by agencies and brands to buy and sell media. It supports audience targeting at scale.
Xandr uses conversion and event data to measure campaigns and to optimize delivery. More complete and consistent first-party data from JENTIS can give Xandr a better basis for attribution and optimization, and can bring your campaign reports closer to the sales recorded in your own systems.
JENTIS offers both a server-side and a client-side connector for Xandr. With the server-side connector, data is collected in your first-party JENTIS setup and sent to Xandr from the JENTIS server. With the client-side connector, the Xandr tag runs in the visitor's browser and is managed in JENTIS, with activation based on consent. You can choose the setup that fits your requirements.
