Subscription marketing is not a new topic, but it has become far more urgent. Traffic is declining, in some cases significantly, not least because of Google’s AI Overviews. Acquiring new readers through organic traffic alone works far less effectively than it did two years ago. Part of the solution lies in performance campaigns, but these are increasingly built on inaccurate data.
We’d love to invite you to join after-work drinks and exchange ideas with media industry experts. Come as you are.
What to expect
Thomas, Founder and CEO of JENTIS, will open the evening with a short intro on subscription marketing and first-party data. Think food for thought, not a formal presentation. After that, the evening continues with open conversation over drinks and snacks.
Who is this evening for?
This event is designed for media professionals who directly shape or influence subscription strategy, data infrastructure, and performance marketing.
Where to find us:
