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What this guide is

Scaling subscriptions successfully requires a shared understanding of the right metrics across editorial, product, data, and finance.

This cheat sheet brings together the KPIs that have proven their worth in practice: from monthly UVs and engagement metrics to paywall performance, churn, ARPU, and long-term retention. Each metric comes with a clear definition, the formula, and context for what it actually tells you.

No completeness for its own sake, no overhead, just a working tool you can put to use in your organization straight away.

Who it's for

‍Subscription managers, audience teams, product owners, and anyone working with subscription KPIs.