Description
GA4 is Google’s web and app analytics platform, used to track user behavior and measure goals.
Analytics reports are only as complete as the data behind them. With first-party data collection through JENTIS, Google Analytics 4 can receive a more complete and consistent set of events, which supports more reliable reports on traffic, user journeys and conversions.
JENTIS offers both a server-side and a client-side connector for Google Analytics 4. With the server-side connector, data is collected in your first-party JENTIS setup and sent to Google Analytics 4 from the JENTIS server. With the client-side connector, the Google Analytics 4 tag runs in the visitor's browser and is managed in JENTIS, with activation based on consent. You can choose the setup that fits your requirements.
