Description
Google Ads delivers search, display, shopping, and YouTube advertising with granular targeting and ROI measurement.
Google Ads uses conversion and event data to measure campaigns and to optimize delivery. More complete and consistent first-party data from JENTIS can give Google Ads a better basis for attribution and optimization, and can bring your campaign reports closer to the sales recorded in your own systems.
JENTIS offers both a server-side and a client-side connector for Google Ads. With the server-side connector, data is collected in your first-party JENTIS setup and sent to Google Ads from the JENTIS server. With the client-side connector, the Google Ads tag runs in the visitor's browser and is managed in JENTIS, with activation based on consent. You can choose the setup that fits your requirements.
