Description
Meta's Conversions API lets advertisers send events and conversions from their server to Meta for measurement and ad optimization.
Meta uses conversion and event data to measure campaigns and to optimize delivery. More complete and consistent first-party data from JENTIS can give Meta a better basis for attribution and optimization, and can bring your campaign reports closer to the sales recorded in your own systems.
JENTIS offers both a server-side and a client-side connector for Meta CAPI. With the server-side connector, data is collected in your first-party JENTIS setup and sent to Meta CAPI from the JENTIS server. With the client-side connector, the Meta CAPI tag runs in the visitor's browser and is managed in JENTIS, with activation based on consent. You can choose the setup that fits your requirements.
