Paradigm Shift - Hybrid Tracking
Data – the fuel for your online business. BUT The hurdles in data collection are getting bigger month by month, putting your whole website operations at risk. GDPR, the end of 3rd party cookies, Intelligent Tracking Prevention & ETP and other developments require a paradigm shift in data capture. What other server-side tracking technologies have missed you will learn during this webinar.
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Fingerprinting on the way out – what's next?
Apple makes fingerprinting useless: Which user identification methods still work today and what is changing for marketers.
GDPR fines: Levels and Frequency
The number of publicly known GDPR fines handed down each month has reached a significant level. However, analyses suggest that the published cases are only the tip of the iceberg.
What is Server-side Tagging?
Server-side tagging shifts tracking tasks to the server. What this means for privacy, performance, and data quality.