21. April 2022
Paradigm Shift - Hybrid Tracking
What Google, Tealium & Co have forgotten with their server side tracking technologies
Data – the fuel for your online business. BUT The hurdles in data collection are getting bigger month by month, putting your whole website operations at risk. GDPR, the end of 3rd party cookies, Intelligent Tracking Prevention & ETP and other developments require a paradigm shift in data capture. What other server-side tracking technologies have missed you will learn during this webinar.
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3rd Party cookie deadline postponed: What does it mean for marketers?
Google has once again postponed the end of 3rd party cookies. This presents both opportunities and an urgent call to action for marketers.
Case Study – How Pixum generated up to 44% more orders in Safari browsers with JENTIS
JENTIS at eTail Germany 2024 in Berlin
Experts talk on post third-party-cookie strategies by Thomas Tauchner at eTail Germany in Berlin.