Essential Mode

Collect anonymous data with JENTIS Essential Mode and understand what your visitors are really doing on your website.

Challenge

Due to declined consent, you only see a fraction of your users in your analytics tool. You can no longer tell what the missing users are doing on your website and cannot optimise the user experience efficiently.

Lösung Essential Mode

Solution

JENTIS’ Essential Mode enables the legally compliant collection of essential anonymised data and conversions, independent of consent. This gives you comprehensive audience measurement across your entire website.

The consent challenge

No more blind spots with anonymous tracking

USE CASE 1

Understand website visitor behaviours

For the first time since the introduction of comprehensive privacy regulations like the GDPR, you get a complete view of visitor behaviour on your website. With the JENTIS Essential Mode, you can measure sessions, pageviews, drop-offs, and any other event that might prove helpful, fully anonymised.

USE CASE 2

Share anonymised conversions

With the JENTIS Essential Mode, you can share anonymised conversion data of users that did not provide appropriate consent. This enables advertising networks to optimise their algorithms, even with limited data – and your ROAS will improve, too.

IMPLEMENTATION

Activate Essential Mode easily

With a simple toggle switch, you can activate and deactivate Essential Mode for any tool, depending on your use case. Track users anonymously, even with tools like Google Analytics or Adobe Analytics, and share anonymous conversion data with Google Ads.

With our groundbreaking technology Synthetic Users which is based on Essential Mode, we go one step further and revolutionise digital marketing.

Memorandum
Essential Mode

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Info Pack
Essential Mode

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Memorandum
Schrems II

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More information

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