Data control – the prerequisite for compliance
Maintaining data control is critical with the increasing focus globally on data protection and regulations such as the GDPR, ePrivacy and CCPA. This ensures that you remain privacy-compliant by regulating who has access to data, where it is stored and how it is used. You can comply with data protection regulations and avoid costly penalties.
Loss of control through traditional client-side tracking
Client-side tracking from third parties essentially lacks any control over your website data. Since data collection is controlled by external providers, you have no eventual mechanism to enforce which data is actually collected and shared. From 2024 onwards, client-side tracking will be history. By then, you need to have a good solution.