Know-How

Looking for Google Analytics alternatives? We outline the options for making your analytics privacy compliant – and why staying with GA4 might be the best one.

With high data quality, marketers gain more insights into user behaviour and increase ad performance and conversions.

With JENTIS, your can easily go beyond regulatory requirements and build customer trust by meeting the highest data ethics standards.

The new Data Privacy Framework has been approved by the EU. But will it survive Max Schrems' challenge in the courts?

The Swedish Data Protection Authority fines companies for using Google Analytics without sufficient additional measures.

After a brilliant second edition of Heroes of Data & Privacy 2023, we're going one step further in 2024 to bring you an exceptional experience.

Learn how hosting provider World4You captures the maximum data quality for Google Analytics 4 with the JENTIS DCP.

Maximise your marketing and ad performance with the JENTIS Data Capture Platform. Gain the highest data quality, improve user understanding and make correct decisions.

Reduce data protection risks with EU-based server-side tracking: highest data protection, full control and compliant data sharing.

With JENTIS server-side tracking, you have full control over your website data – from data collection to sharing with third-party tools.

Future-proof and precise data. With JENTIS server-side tracking, you can easily switch to first-party data – and forgo third-party cookies.

JENTIS has revolutionised the field of data analytics for marketers with its groundbreaking technology called Synthetic Users.

Id-Pooling - the ability to activate data from visitors that were previously "lost."

Collect anonymous data with JENTIS Essential Mode and understand what your visitors are really doing on your website.

Implement and maintain your server-side tracking setup with the JENTIS Tag Manager. Control everything from containers to tools and tags in one place.

Do-it-yourself vs. managed service: What you need to consider when choosing your server-side tracking setup.

The JENTIS Data Capture Platform provides secure and powerful pseudonymisation to help you comply with data protection rules quickly and easily.

Ensure compliance with international privacy regulations using JENTIS' advanced privacy controls. Safeguard user data and build trust with your customers.

Add all your third-party tools to your server-side tracking setup with just a few clicks.

Server-side tracking is the engine of the JENTIS Data Capture Platform and enables valuable features for organisations that need accurate data analysis, data protection and flexibility in processing user data.

Focus on collecting and compliantly sharing your data while JENTIS takes care of your fail-safe and scalable hosting based in the EU.

The end of third-party cookies is causing a major transition across many industries. But what is cookieless tracking, really?

Recognised by a 52-member jury among 250+ entries, JENTIS' relentless innovation & commitment to digital transformation has been honored.

Powerful web tracking needs reliable, scalable and privacy-compliant hosting. A success story from JENTIS and IONOS.

Ann Cavoukian is one of the world's foremost privacy experts. Her concept of "Privacy by Design" has influenced countless data protection regulations, most notably the GDPR.

In Part 2 of his talk, Lou Montulli discusses the transformation of the cookie into an adtech tracking tool. He opens up about the opportunity he had to end third-party cookies then and there – and why he and his team decided to retain them.

Two great, exciting and informative days have come to an end. A summary in pictures from the live event in Vienna.

Do you want to become a certified data protection officer in Austria? Gisela Krenn from Austrian Standards explains how to get certified, what to expect - and how recertification works.

Aren't marketing and data protection two different sets of interests? At first glance they are, but in the long term the responsible handling of data is an important factor in gaining the trust of customers.

Watch an exciting interview with Lou Montulli, the inventor of the web cookie.

What’s new? Who should prepare? And does the new data protection regulation apply to companies in the EU?

Cars are private spaces – and a rapidly growing source of personal and other data. Who owns this data? And how is it used?

The number of publicly known GDPR fines handed down each month has reached a significant level. However, analyses suggest that the published cases are only the tip of the iceberg.

JENTIS has revolutionised the field of data analytics for marketers with its breakthrough technology called Synthetic Users.

Collect and share click IDs with advertising networks to improve performance marketing and hit your growth targets.

Add insightful information to your collected website data for more detailed analyses and better decision-making.

A detailed overview of server-side tracking for online marketers and web analysts. Learn if it is the right fit for you and your marketing.

With just a few clicks, you add a third-party tool to your server-side tagging setup.

Precise data for ideal marketing and analytics performance. Easily improve your tools with the JENTIS DCP to grow your business efficiently.

Leading experts discuss the impact of the GDPR on businesses and provide valuable insights into successful data protection strategies.

What are 3rd party cookies? How do they work? And what will life for online advertising look like after their demise?

Operating on the edge of legality in marketing and ad tech

Since GDPR, new data protection laws are coming into force worldwide. This webinar will teach you how to stay compliant in the global landscape.

In this webinar, Carolyn Loy goes over the 5 most common mistakes with Consent Banners and gives a practical demonstration of how to design legally valid banners for websites and apps.

One of Europe's leading experts on competition law in digital markets provides exciting insights and assessments on Apple's App Tracking Transparency (ATT).

TTDSG, LIA, CCPA? We have got you covered! Learn about legal terms related to data processing, data privacy and current legal developments.

Share only compliant data with your marketing tools, reduce compliance risks and protect your customers' privacy from big tech.

Will remarketing still be possible in the cookieless future? And if so, how? A panel of renowned experts provides valuable insights.

Discover how synthetic users, representative of real users, can unlock complete web traffic data, regardless of user consent.

Ethical handling of data is not just a question of rules and regulations from outside or within a data-driven company – it is a question of culture as well. Hear experts on how to handle data right.

Build trust, improve user experience and ensure success with accurate data, faster page load times and unique privacy.

Make data protection and data security an essential part of your online marketing. Collect user data in a future-proof and compliant way.

Advanced server-side tracking by JENTIS makes compliance with HIPAA and other regulations affecting the healthcare industry easy.

In this session, Klaus Mueller will take a step back to take a look at the big picture of how the world of data and data privacy evolved.

What are data clean rooms, how do they work, and are they privacy-compliant? Learn everything you need to know in this webinar.

The Austrian data protection authority is at the forefront of GDPR enforcement in Europe. You will learn all about relevant cases and valuable insights, e.g. on the case of Google Analytics.

The most important criteria for certification and what you need to consider when using certification as a marketing tool.

The JENTIS DCP supports more than 100 tool integrations. In this short video, we show how easy it is to set up a new tool connection.

With the JENTIS Data Capture Platform, you regain full control over your website data, comply with data protection and become independent of large tech providers.

White paper: How to achieve maximum data quality for your marketing with server-side tracking while remaining privacy-compliant.

Following the success of the first edition of Heroes of Data & Privacy as an online event in 2022, the conference is coming back bigger and better.

Jonas Rashedi and JENTIS presenting a masterclass on how to gain better data and become privacy compliant with a Data Capture Platform.

Learn how to implement a successful first-party data strategy and how to leverage it effectively for your business.

The new EU-US Data Privacy Framework enable the legal use of Google Analytics. Can it also guarantee companies legal certainty?

Meta's personalisation engines and JENTIS' unmatched data quality form a powerful duo to drive your marketing and growth in the cookieless era.

In a recently published decision, the Austria DPA finds Facebook's tracking practices violate GDPR and Schrems II.

In our first in-person DPO Brunch in Vienna, we will discuss the legal implications of analytics tools, specifically Google Analytics, with leading experts.

With JENTIS, companies in the health sector can collect and forward user and patient data on the web securely and in compliance with data protection laws.

Remarketing and retargeting are ubiquitous in online marketing. Here's how it works with server-side tracking.

Optimise data analysis & user behaviour with GA4 & JENTIS. Breakthrough server-side implementation for improved data protection & performance.

Capture Google Ads with JENTIS and benefit from more accurate conversion data, better attribution, and full privacy compliance.

Capture legally compliant conversion data without third-party cookies with the JENTIS DCP and Microsoft Ads – even via mobile apps or when JavaScript is disabled.

Optimize your TikTok marketing with JENTIS' server-side tracking and gain precise conversion data while simultaneously meeting the requirements of the GDPR.

Optimize your Snapchat marketing with the powerful server-side tracking by JENTIS and gain precise conversion data to effectively manage your campaigns and achieve maximum results.

Optimize your Outbrain advertising campaigns with JENTIS' server-side tracking and maximize your advertising success through precise conversion data and improved performance.

On September 1, Swiss companies must have switched to privacy-compliant tracking. JENTIS offers the most effective solution for maximum data protection and data quality.

The Norwegian data protection authority has come to the preliminary conclusion that the use of Google Analytics is non-compliant with the GDPR.

Our analysis of the opinions voiced on the Data Privacy Framework and what they mean for the implementation process.

What do you need to consider when choosing your server-side tracking provider to avoid surprises? Find answers in our buyer’s checklist.

JENTIS supports full server-side tracking for Google Analytics 4, delivering higher data quality and exceptional data control.

The most powerful server-side tracking live on your site in 30 days or less – guaranteed with JENTIS.

Have you heard of the groundbreaking data privacy regulation that threatened to disrupt data flow between the EU and the US? Hint: it’s not the GDPR.

JENTIS was represented at the legendary analytics conference Superweek in Hungary with a presentation by JENTIS founder and co-CEO Thomas Tauchner.

2023 could be the year of change for transatlantic data transfers. Or will history repeat itself? Hear what leading experts had to say at our DPO Brunch in February.

JENTIS expands to Germany and hires Jürgen Weichert as Managing Director.

JENTIS Essential Mode provides a compliant solution for capturing first-party data, including without user consent, empowering informed marketing decisions.

What will be important in the coming year? What will pose the most difficult challenges for digital marketing? An analysis from a marketer's point of view.

Meet us at the E-Commerce Inspiration Night in Vienna, where we will present the benefits of the JENTIS Data Capture Platform for E-Commerce.

Each year, e-commerce websites face an onslaught of web traffic during Black Friday week when shoppers hunt for the best deals. Four reasons why the best server infrastructures handle it easily when others fail.

Meet us at our Lunch Roundtable Topic Discussion on how compliant server-side tracking improves data quality.

By the end of 2022, businesses must have updated their Standard Contractual Clauses. Here's how to do it.

Standard Contractual Clauses are an essential measure mandated by the GDPR. Find out what they are about in our Beginner's Guide.

20 European scaleups pitched for the main prize in one of Europe's major pitch competitions. JENTIS gains access to the EIT's prestigious accelerator program.

U.S. President Biden has signed an executive order detailing regulations for the planned EU-U.S. Data Privacy Framework. The legal limbo is likely to continue for businesses on both sides of the Atlantic.

Outages and downtimes of critical services affecting data collection are becoming more frequent – and costly. But with server-side tracking enabled, marketers have an ace up their sleeve.

Visit us at the Marketing Analytics Summit 2022 in Berlin

With the Woo-Commerce plugin, the perfect customisation of the data layer for JENTIS takes care of itself!

Learn more about the most recent decision of the Danish data protection agency regarding Google Analytics and its implications for your organisation.

Visit us at the Data Protection Conference 2022 in Düsseldorf!

Google Analytics can no longer be used in a legally compliant manner without further measures. With its decision, Denmark's agency joins other data protection authorities in Europe.

A prominent panel of experts explains how to deal with the recent decisions of the European Data Protection Authorities

Looking back to the foundation of a company

The essential knowledge on transferring personal data from the European Economic Area to other countries.

GDPR-compliant data processing explained

If the data protection authorities knocked on your door today - how confident are you that you are compliantly processing personal data?

Together with Spirit Legal, we shed light on the legal uncertainties of transferring personal data to a country outside the European Union

In 2022, a lot has happened in terms of tracking. In particular, recent rulings by data protection authorities across Europe have fuelled the discussion about the compliance of US tools - most notably Google Analytics.

2024 will be the end of Third-Party-Cookies

2023 will be the year of big change for your marketing setup: Adzine Webinar about the future of data collection

Improving performance together

Online photo service Pixum optimizes data quality and marketing attribution thanks to JENTIS and Adtriba

What you need to know for your job as online marketer and analyst

Authority warns of illegality of sending data with GA to the U.S.

We could hardly believe it when we at JENTIS read the two new articles from the French data protection authority CNIL. A whisper went through the office "Are they writing about us?"

Santander Consumer Bank, Austria's leading specialist for consumer loans and savings products, has optimized the technical setup of its online business in the wake of recent decisions by European data protection authorities.

CNIL: "Google Analytics cannot be used in a GDPR-compliant way on client side."

Pixum collects up to 29.2% more data with JENTIS Server-Side Tracking, corrects 55% of customer journeys and increases its campaign performance by 176%.

Tech startup JENTIS raises more than three million Euros of growth capital

4 years later: What has been the impact of the General Data Protection Regulation?

Take complete control of your web data with server-side tracking from JENTIS and easily comply with GDPR and other data protection regulations.

Looking to implement server-side tracking at your organisation? Here is our guide with the necessary steps on your way to compliant, first-party data collection.

Renowned new addition to the JENTIS team: Andreas Weichselbaum starts as Head of Sales.

What Google, Tealium & Co have forgotten with their server side tracking technologies

How to collect and use raw data with the JENTIS raw data tool

New sales channels and intensification of market communication: JENTIS brings on Christine Heeger as director of e-commerce and marketing

Worin der wichtige Unterschied liegt

Get to know one of our cloud-partners in the heart of Europe

Through pseudonymisation on European servers you can keep using U.S. 3rd Party vendors.

French data protection authority confirms non-conformity of client side GA

Which options you really have, if you want to continue using Google Analytics. An analysis by Thomas Tauchner.

The standard implementation of Google Analytics has been found NOT to be legally compliant. What to do now - the next steps

IP-address, GDPR & Analytics - an analysis by Thomas Tauchner

Google Analytics was found to be non-compliant in Austria

How JENTIS can help to optimize the pagespeed of your website

How to optimize your Core Web Vitals - Co-authored by Johannes Fröhlich and Dreifive

Judgment for violation of Article 82 of the French Data Protection Act

How to prepare for the Cookieless era

Can you do it successfully with 60% of your data missing?

When it comes to capturing data for our customers, there is no room for error. We built JENTIS' server infrastructure with maximum performance, reliability and scalability in mind.

And why is it so important to understand data capture and privacy regulation

How to get started - interview with our client success manager Alex

What we listen to to stay up-to-date

An analysis by Fieldfisher

What is the Telecommunications Telemedia Data Protection Act and how can you comply with it?