JENTIS News & Stories
Google Analytics 4: How to become privacy-compliant without switching
Looking for Google Analytics alternatives? We outline the options for making your analytics privacy compliant – and why staying with GA4 might be the best one.
Why is data quality crucial for digital marketing success?
With high data quality, marketers gain more insights into user behaviour and increase ad performance and conversions.
Data Privacy Framework will be challenged: Is Schrems III looming?
The new Data Privacy Framework has been approved by the EU. But will it survive Max Schrems' challenge in the courts?
High fines due to the use of Google Analytics
The Swedish Data Protection Authority fines companies for using Google Analytics without sufficient additional measures.
Innovation Synthetic User
JENTIS has revolutionised the field of data analytics for marketers with its groundbreaking technology called Synthetic Users.
ID-Pooling - the new remarketing
Id-Pooling - the ability to activate data from visitors that were previously "lost."
Save time and effort with server-side tracking as a managed service
Do-it-yourself vs. managed service: What you need to consider when choosing your server-side tracking setup.
JENTIS Pseudonymisation: Server-side Tracking with optimal Data Protection
The JENTIS Data Capture Platform provides secure and powerful pseudonymisation to help you comply with data protection rules quickly and easily.
What is cookieless Tracking?
The end of third-party cookies is causing a major transition across many industries. But what is cookieless tracking, really?
JENTIS wins EY's Scale-up of the Year Award
Recognised by a 52-member jury among 250+ entries, JENTIS' relentless innovation & commitment to digital transformation has been honored.
Interview: The Origin of the Web-Cookie
Watch an exciting interview with Lou Montulli, the inventor of the web cookie.
GDPR fines: Levels and Frequency
The number of publicly known GDPR fines handed down each month has reached a significant level. However, analyses suggest that the published cases are only the tip of the iceberg.
What is Server-Side Tracking?
A detailed overview of server-side tracking for online marketers and web analysts. Learn if it is the right fit for you and your marketing.
Life after the 3rd party cookie
What are 3rd party cookies? How do they work? And what will life for online advertising look like after their demise?
Legal Glossary
TTDSG, LIA, CCPA? We have got you covered! Learn about legal terms related to data processing, data privacy and current legal developments.
White Paper: Advanced Server-Side Tracking with a Data Capture Platform
White paper: How to achieve maximum data quality for your marketing with server-side tracking while remaining privacy-compliant.
Google Analytics and GDPR: When will businesses have legal certainty?
The new EU-US Data Privacy Framework enable the legal use of Google Analytics. Can it also guarantee companies legal certainty?
Facebook Tracking declared unlawful under GDPR by the Austrian DPA
In a recently published decision, the Austria DPA finds Facebook's tracking practices violate GDPR and Schrems II.
How Remarketing works with Server-side Tracking
Remarketing and retargeting are ubiquitous in online marketing. Here's how it works with server-side tracking.
Switzerland's new data protection law: How to become compliant
On September 1, Swiss companies must have switched to privacy-compliant tracking. JENTIS offers the most effective solution for maximum data protection and data quality.
Norway declares Google Analytics non-compliant with GDPR
The Norwegian data protection authority has come to the preliminary conclusion that the use of Google Analytics is non-compliant with the GDPR.
EU Parliament: Why MEPs rejected the Data Privacy Framework in committee
Our analysis of the opinions voiced on the Data Privacy Framework and what they mean for the implementation process.
How to choose the right server-side tracking provider
What do you need to consider when choosing your server-side tracking provider to avoid surprises? Find answers in our buyer’s checklist.
Server-side Tracking for Google Analytics 4
JENTIS supports full server-side tracking for Google Analytics 4, delivering higher data quality and exceptional data control.
Live in 30 days
The most powerful server-side tracking live on your site in 30 days or less – guaranteed with JENTIS.
The forgotten Data Protection Regulation that started it all
Have you heard of the groundbreaking data privacy regulation that threatened to disrupt data flow between the EU and the US? Hint: it’s not the GDPR.
JENTIS Essential Mode: Capture First-Party Data compliantly – even without Consent
JENTIS Essential Mode provides a compliant solution for capturing first-party data, including without user consent, empowering informed marketing decisions.
The 3 biggest Challenges for Digital Marketing 2023
What will be important in the coming year? What will pose the most difficult challenges for digital marketing? An analysis from a marketer's point of view.
Server Infrastructure: How to master the Black Friday Test
Each year, e-commerce websites face an onslaught of web traffic during Black Friday week when shoppers hunt for the best deals. Four reasons why the best server infrastructures handle it easily when others fail.
How to update your Standard Contractual Clauses
By the end of 2022, businesses must have updated their Standard Contractual Clauses. Here's how to do it.
The Beginner's Guide to Standard Contractual Clauses (SCCs)
Standard Contractual Clauses are an essential measure mandated by the GDPR. Find out what they are about in our Beginner's Guide.
JENTIS wins the EIT Challenge 2022
20 European scaleups pitched for the main prize in one of Europe's major pitch competitions. JENTIS gains access to the EIT's prestigious accelerator program.
The Trans-Atlantic Privacy Framework is taking shape. But will it stick?
U.S. President Biden has signed an executive order detailing regulations for the planned EU-U.S. Data Privacy Framework. The legal limbo is likely to continue for businesses on both sides of the Atlantic.
Preventing Data Loss with Server-Side Tracking
Outages and downtimes of critical services affecting data collection are becoming more frequent – and costly. But with server-side tracking enabled, marketers have an ace up their sleeve.
Denmark: Google Analytics declared unlawful
Google Analytics can no longer be used in a legally compliant manner without further measures. With its decision, Denmark's agency joins other data protection authorities in Europe.
Executive Summary: International data transfers
The essential knowledge on transferring personal data from the European Economic Area to other countries.
Avoiding legal uncertainties in website tracking
Together with Spirit Legal, we shed light on the legal uncertainties of transferring personal data to a country outside the European Union
Self-hosting as a solution?
In 2022, a lot has happened in terms of tracking. In particular, recent rulings by data protection authorities across Europe have fuelled the discussion about the compliance of US tools - most notably Google Analytics.
American Surveillance Explained
What you need to know for your job as online marketer and analyst
Italy stops Google Analytics
Authority warns of illegality of sending data with GA to the U.S.
CNIL confirms Server-Side Tracking
We could hardly believe it when we at JENTIS read the two new articles from the French data protection authority CNIL. A whisper went through the office "Are they writing about us?"
New decision of CNIL
CNIL: "Google Analytics cannot be used in a GDPR-compliant way on client side."
Privacy Compliant Tracking with JENTIS
Take complete control of your web data with server-side tracking from JENTIS and easily comply with GDPR and other data protection regulations.
Server-Side Tracking, Step by Step
Looking to implement server-side tracking at your organisation? Here is our guide with the necessary steps on your way to compliant, first-party data collection.
Solve Schrems II with server-side tracking
Through pseudonymisation on European servers you can keep using U.S. 3rd Party vendors.
CNIL against client side Analytics
French data protection authority confirms non-conformity of client side GA
Is Google Analytics now taboo for us Europeans?
Which options you really have, if you want to continue using Google Analytics. An analysis by Thomas Tauchner.
Foxes that anonymize chickens
IP-address, GDPR & Analytics - an analysis by Thomas Tauchner
Page speed & Webtracking
How to optimize your Core Web Vitals - Co-authored by Johannes Fröhlich and Dreifive
CNIL judges Google & Facebook
Judgment for violation of Article 82 of the French Data Protection Act
5 Tools to Audit your Reliance on Third Party Cookies
How to prepare for the Cookieless era
JENTIS Infrastructure for Performance, Reliability and Scalability
When it comes to capturing data for our customers, there is no room for error. We built JENTIS' server infrastructure with maximum performance, reliability and scalability in mind.
Superpower of Online Marketers
And why is it so important to understand data capture and privacy regulation
The 5 best Podcasts about Marketing, Martech and GDPR
What we listen to to stay up-to-date
TTDPA explained
What is the Telecommunications Telemedia Data Protection Act and how can you comply with it?
