Complete Raw Data Ownership

Own all your raw data independently of Big Tech for advanced business intelligence and data science applications.

Challenge

A problem with client-side tracking is the limited access to raw data you get from various tools. Companies often do not have access to their data because Big Tech controls access and charges high fees.

Lösung Essential Mode

Solution

The JENTIS raw data feature allows you to export data streams of all documents that you collect client-side and enrich server-side. This includes standard data or any user-defined data points.

Own all your raw data for the first time

USE CASE 1

Push advanced analytics 

Unleash the true power of your raw data with advanced analytics. Extract actionable insights, uncover patterns, and make data-driven decisions based on correct data. Transform complex information into valuable knowledge to grow your footprint.

USE CASE 2

Improve on-site personalisation 

Elevate customer experiences through on-site personalisation fueled by raw data. Train machine learning models to tailor content, recommendations, and more to individual preferences and website behaviour, boosting engagement and conversions.

IMPLEMENTATION

Setup JENTIS raw data with a few clicks

In the JENTIS Tag Manager, you can easily add the “raw data pixel” to your containers. Choose to track a range of standard tags or customise the required raw data. You can then access the data via sFTP protocol and a dedicated authentication process.

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