Webinar: More revenue with better first-party data
First-party data is quickly becoming one of the pillars of any digital marketing strategy. However, effectively managing this data requires new skills and infrastructure.
In this webinar with JENTIS and Adzine, learn how to effectively implement first-party data strategies and achieve successful results.
Our topics:
- The essentials for dealing with first-party data.
- The tools you need to implement a modern data strategy
- How you can leverage first-party data with JENTIS
Speaker
André Schulz, Managing Consultant at elaboratum New Commerce Consulting
André Schulz has a wealth of experience in the areas of web and digital analytics. For several years, he headed the digital analytics department of a leading global furniture retail group. At elaboratum, he focuses on the opportunities and challenges of customer-centric marketing.
Thomas Tauchner, Founder, Co-CEO and CTO of JENTIS
Thomas Tauchner entered the analytics industry at a young age, always keeping an eye on the current needs of the market and one step ahead of technological developments. After a stint as Head of Web Analytics at e-Dialog, he founded his web analytics agency Webrocket, in 2014. To solve the problems observed in online marketing during this time, he developed an innovative solution for server-side tracking. The new technology was followed by the founding of JENTIS.
Read more
How to fix web tracking discrepancies before peak season
Numbers don’t add up, conversions are missing, dashboards show inconsistencies. Now’s the time to get your tracking in shape.
Update April 2025 - Google will not deprecate Third-Party Cookies: What it means for Digital Marketers
Google will continue to support third-party cookies indefinitely. But lessons learned from Apple’s App Tracking Transparency suggest that asking users for consent could still spell the end for the technology.
Data Privacy Update: What the U.S. Administration's Approach means for the DPF and European businesses
The Data Privacy Framework is under pressure – find out what this means for GDPR-compliant companies processing data in the US.