Paradigm Shift - Hybrid Tracking
Data – the fuel for your online business. BUT The hurdles in data collection are getting bigger month by month, putting your whole website operations at risk. GDPR, the end of 3rd party cookies, Intelligent Tracking Prevention & ETP and other developments require a paradigm shift in data capture. What other server-side tracking technologies have missed you will learn during this webinar.
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What is Server-side Tagging?
Server-side tagging shifts tracking tasks to the server. What this means for privacy, performance, and data quality.
How to work with Safari ITP Limitations
Apple’s Intelligent Tracking Prevention (ITP) presents new challenges for tracking – but solutions like the Cookie Lifetime Extender can mitigate Safari’s strict cookie restrictions and help maintain data continuity.
How to fix web tracking discrepancies before peak season
Numbers don’t add up, conversions are missing, dashboards show inconsistencies. Now’s the time to get your tracking in shape.