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How to fix web tracking discrepancies before peak season
Numbers don’t add up, conversions are missing, dashboards show inconsistencies. Now’s the time to get your tracking in shape.
Update April 2025 - Google will not deprecate Third-Party Cookies: What it means for Digital Marketers
Google will continue to support third-party cookies indefinitely. But lessons learned from Apple’s App Tracking Transparency suggest that asking users for consent could still spell the end for the technology.
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The Data Privacy Framework is under pressure – find out what this means for GDPR-compliant companies processing data in the US.
