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Because we know companies often struggle with finding the right information on implementing server-side tracking and evaluating vendors, we have created this checklist to give you guidance.

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Update April 2025 - Google will not deprecate Third-Party Cookies: What it means for Digital Marketers

Google will continue to support third-party cookies indefinitely. But lessons learned from Apple’s App Tracking Transparency suggest that asking users for consent could still spell the end for the technology.

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Data Privacy Update: What the U.S. Administration's Approach means for the DPF and European businesses

The Data Privacy Framework is under pressure – find out what this means for GDPR-compliant companies processing data in the US.

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eCommerce strategy for Black Week: trends, traffic peaks & smarter Ad Spend

Black Week is long past being just a Friday. Discover which ecommerce strategy matters now – with a focus on performance, data, and agility.

Track better. Convert more.

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Talk to one of our tracking experts to learn how to unlock total visibility into customer journeys with server-side tracking, boost your marketing ROI, and gain a competitive edge