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What is Server-side Tagging?
Server-side tagging shifts tracking tasks to the server. What this means for privacy, performance, and data quality.
How to work with Safari ITP Limitations
Apple’s Intelligent Tracking Prevention (ITP) presents new challenges for tracking – but solutions like the Cookie Lifetime Extender can mitigate Safari’s strict cookie restrictions and help maintain data continuity.
How to fix web tracking discrepancies before peak season
Numbers don’t add up, conversions are missing, dashboards show inconsistencies. Now’s the time to get your tracking in shape.