How Vileda captured 42% more purchases in Google Analytics 4

Thanks to server-side tracking with JENTIS, Vileda closes data gaps, improves campaign performance, and strengthens its D2C business.

Vileda faced the challenge of declining data quality and limited transparency across the digital customer journey – especially as their D2C business grew. Incomplete tracking and discrepancies between analytics and order data made it difficult to reliably evaluate marketing performance. To address this, Vileda implemented server-side tracking with JENTIS, using first-party cookies and privacy-compliant technology to ensure accurate and consistent data collection, even in the face of tracking prevention.

The result: +42% more purchases tracked, +89% more page views recorded, and nearly twice as many “add-to-cart” events. The improved data quality enabled more precise budget allocation and enhanced performance on platforms like Meta and Google. The full case study is available for download.

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