Maximum Data Quality with JENTIS Server-side Tracking

In the Safari, Firefox and Edge browsers, tracking prevention already prevents client-side tracking by third parties by default. The JENTIS server-side cookie is not affected by this. This means that with JENTIS server-side tracking you always get the right data to track customer journeys and optimise your campaigns.

Depending on the industry and target group, 10% to 20% of all users have adblockers installed to prevent ads from being displayed in the browser. However, as a negative side effect for the operation of your own website, this also blocks your data collection. With JENTIS Server-side Tracking, your data collection remains unaffected and allows you to collect complete data for your analytics and marketing tools, even from users with adblockers.

Lack of consent also leads to big data loss and the falsification of reports and analyses. Depending on the industry and target group, companies lose 20-50% of their website data when users in the consent banner refuse data collection and processing. JENTIS’ unique technology and infrastructure, as well as being based in the EU, allows our clients to collect basic data without consent. Measure audience reach confidently and in compliance with GDPR with JENTIS Essential Mode.