App Tracking Transparency between Data Protection & Competition Restriction

One of Europe's leading experts on competition law in digital markets provides exciting insights and assessments on Apple's App Tracking Transparency (ATT).

One of Europe’s leading experts on competition law in digital markets, Thomas Höppner, will provide exciting insights and assessments on Apple’s App Tracking Transparency (ATT) in this webinar.

Apple’s prompts to allow “tracking” significantly impacted online advertising around the globe. Presented as a measure to enhance privacy, competition authorities are currently assessing whether ATT in fact constitutes an abuse of Apple’s mobile dominance. Hear about the relevance of data and identifiers for advertising, the impact of ATT and the legal consequences from a competition lawyer representing a group of complainants in the matter.

This Talk was recorded at “Heroes of Data & Privacy” event.

Thomas Höppner

Prof. Dr. Thomas Höppner is a Partner with the law firm Hausfeld, specializing in competition law in digital markets. He has spearheaded advertising related complaints against Apple and Google, leading to penalties in excess of EUR 6 billion. He is also a professor of law, teaching competition, IP and marketing law and has authored the book “digital advertising and the Google ecosystem”.

Save the Date: Heroes of Data & Privacy 2024 

Don’t miss this unique opportunity to be at the forefront of the next edition of Heroes of Data & Privacy, May 14-16, 2024 in Vienna. Register now and be among the first to receive exciting updates, early access and all the important information.

We look forward to seeing you there!

Pre-Registration HODP 2024

By pre-registering to the event, I confirm my understanding that the personal data provided by me above may be processed by JENTIS for the sole purpose of facilitating and running the event. Further information on data protection can be found at

I give my express consent that the personal data provided by me above may be used for sending me a newsletter with relevant information about future events and services offered by JENTIS GmbH. I can revoke this consent at any time via

Mehr Events

Past Events

Remarketing and Personalisation in the cookieless Future

Will remarketing still be possible in the cookieless future? And if so, how? A panel of renowned experts provides valuable insights.

Past Events

AI-revolution and data protection

Operating on the edge of legality in marketing and ad tech

Past Events

Life after the 3rd party cookie

What are 3rd party cookies? How do they work? And what will life for online advertising look like after their demise?