App Tracking Transparency between Data Protection & Competition Restriction
One of Europe's leading experts on competition law in digital markets provides exciting insights and assessments on Apple's App Tracking Transparency (ATT).
One of Europe’s leading experts on competition law in digital markets, Thomas Höppner, will provide exciting insights and assessments on Apple’s App Tracking Transparency (ATT) in this webinar.
Apple’s prompts to allow “tracking” significantly impacted online advertising around the globe. Presented as a measure to enhance privacy, competition authorities are currently assessing whether ATT in fact constitutes an abuse of Apple’s mobile dominance. Hear about the relevance of data and identifiers for advertising, the impact of ATT and the legal consequences from a competition lawyer representing a group of complainants in the matter.
This Talk was recorded at “Heroes of Data & Privacy” event.
Prof. Dr. Thomas Höppner is a Partner with the law firm Hausfeld, specializing in competition law in digital markets. He has spearheaded advertising related complaints against Apple and Google, leading to penalties in excess of EUR 6 billion. He is also a professor of law, teaching competition, IP and marketing law and has authored the book “digital advertising and the Google ecosystem”.
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