Case Study: How Pixum increased its Campaign Performance by 176%
Tracking Preventions, Ad-blockers and legal changes complicate the data collection for Online Marketing. With this realisation and affected by first ramifications, Pixum started to look for a solution at the beginning of 2021. Björn Prickartz, Head of Analytics & Conversion, quickly identified server-side tracking as a perfect fit. Due to the GDPR and the ePrivacy directive Pixum assessed various European solutions. With JENTIS they found an innovative partner, who focuses on data quality and protection with an advanced and mature technology.
Now, Pixum uses the JENTIS technology and tool connections to align media budgets, conduct exact analyses again and leverage data privacy for their competitive advantage.
Results:
The improvement in data quality enabled Pixum to achieve more precise attribution and optimize their marketing budgets. In a test campaign, Pixum was able to increase new customer revenue by 176% compared to the previous year.
Future:
Pixum plans to migrate all existing systems to the JENTIS solution and make data privacy a central part of their MarTech stack.
Learn more in the full case study, available for download below.
More conversions with first-party data? Do it like Pixum.
Book a non-binding demo with a potential analysis to find out how you can easily and sustainibly increase your conversions.
Mehr Beiträge
How to fix web tracking discrepancies before peak season
Numbers don’t add up, conversions are missing, dashboards show inconsistencies. Now’s the time to get your tracking in shape.
Update April 2025 - Google will not deprecate Third-Party Cookies: What it means for Digital Marketers
Google will continue to support third-party cookies indefinitely. But lessons learned from Apple’s App Tracking Transparency suggest that asking users for consent could still spell the end for the technology.
Data Privacy Update: What the U.S. Administration's Approach means for the DPF and European businesses
The Data Privacy Framework is under pressure – find out what this means for GDPR-compliant companies processing data in the US.