How to choose the right server-side tracking provider
Tracking has become an essential part of the technical infrastructure for data-driven companies and those that prioritize privacy and customer trust.
That makes it all the more important to properly evaluate server-side tracking vendors from the start – yes, we’re not exempting ourselves.
Evaluating server-side tracking providers
What functionalities and characteristics must be present in a server-side tracking product to increase data quality or ensure good data protection?
What criteria must be met to ensure smooth integration into your tech stack?
We have compiled a checklist to quickly help you make the right decision when it comes to server-side tracking.
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How Server-Side Tracking helped Zühlke achieve Data Excellence
Advance Metrics implemented server-side tracking and also enabled seamless integration with Microsoft Dynamics and other platforms to improve the efficiency of marketing automation and data analysis.