How to choose the right server-side tracking provider
Tracking has become an essential part of the technical infrastructure for data-driven companies and those that prioritize privacy and customer trust.
That makes it all the more important to properly evaluate server-side tracking vendors from the start – yes, we’re not exempting ourselves.
Evaluating server-side tracking providers
What functionalities and characteristics must be present in a server-side tracking product to increase data quality or ensure good data protection?
What criteria must be met to ensure smooth integration into your tech stack?
We have compiled a checklist to quickly help you make the right decision when it comes to server-side tracking.
Learn more
How to work with Safari ITP Limitations
Apple’s Intelligent Tracking Prevention (ITP) presents new challenges for tracking – but solutions like the Cookie Lifetime Extender can mitigate Safari’s strict cookie restrictions and help maintain data continuity.
How to fix web tracking discrepancies before peak season
Numbers don’t add up, conversions are missing, dashboards show inconsistencies. Now’s the time to get your tracking in shape.
Update April 2025 - Google will not deprecate Third-Party Cookies: What it means for Digital Marketers
Google will continue to support third-party cookies indefinitely. But lessons learned from Apple’s App Tracking Transparency suggest that asking users for consent could still spell the end for the technology.