Tracking has become an essential part of the technical infrastructure for data-driven companies and those that prioritize privacy and customer trust.
That makes it all the more important to properly evaluate server-side tracking vendors from the start – yes, we’re not exempting ourselves.
Evaluating server-side tracking providers
What functionalities and characteristics must be present in a server-side tracking product to increase data quality or ensure good data protection?
What criteria must be met to ensure smooth integration into your tech stack?
We have compiled a checklist to quickly help you make the right decision when it comes to server-side tracking.