JENTIS by E-Commerce Inspiration Night
JENTIS will give a short presentation at the next E-Commerce Inspiration Night in Vienna. Founder and Co-CEO Klaus Müller will present the benefits of the JENTIS Data Capture Platform and server-side tracking for e-commerce applications. Specifically, how e-commerce customers can get better data quality, optimise conversions and marketing spend, and achieve data privacy compliance with one click.
The aim of the E-Commerce Inspiration Night is to provide ideas for e-commerce activities by means of short presentations and to leave a lasting impression on these activities as well as to network the participants with each other.
Time:25.01.2023, 17:30 – 22:00 CET
Location: Talent Garden Austria
Liechtensteinstraße 111-115, 1090 Vienna
Speaker
Klaus Müller, Founder and Co-CEO of JENTIS
Klaus leads the commercial side of JENTIS. He has over 20 years of experience in digital and tech industries. In 2002, he brought Blackberry to Austria at T-Mobile. He then led product management and later product marketing & CRM at the first UMTS provider H3G Austria. As Head of Industry at Google, Klaus was responsible for business development and sales and supported customers such as Red Bull and XXXLutz globally.
How Server-Side Tracking helped Zühlke achieve Data Excellence
Advance Metrics implemented server-side tracking and also enabled seamless integration with Microsoft Dynamics and other platforms to improve the efficiency of marketing automation and data analysis.
POAS vs. ROAS: The Key to Profitability in E-Commerce Marketing
Unlike Return on Ad Spend (ROAS), which centers on revenue, Profit on Ad Spend (POAS) provides a clearer picture of true profitability, helping businesses make smarter advertising investments.