Paradigm Shift - Hybrid Tracking
Data – the fuel for your online business. BUT The hurdles in data collection are getting bigger month by month, putting your whole website operations at risk. GDPR, the end of 3rd party cookies, Intelligent Tracking Prevention & ETP and other developments require a paradigm shift in data capture. What other server-side tracking technologies have missed you will learn during this webinar.
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Retail Media: The Rise of First-Party Data
In a world where third-party data is losing its grip, retail media offers brands a powerful alternative—delivering hyper-targeted ads exactly where purchase decisions are made. As privacy rules tighten, knowing how to tap into first-party data could be the key to staying ahead.
How Server-Side Tracking helped Zühlke achieve Data Excellence
Advance Metrics implemented server-side tracking and also enabled seamless integration with Microsoft Dynamics and other platforms to improve the efficiency of marketing automation and data analysis.
POAS vs. ROAS: The Key to Profitability in E-Commerce Marketing
Unlike Return on Ad Spend (ROAS), which centers on revenue, Profit on Ad Spend (POAS) provides a clearer picture of true profitability, helping businesses make smarter advertising investments.