World Premiere: Unleashing the Power of Synthetic Users with Game-Changing Technology
Thomas Tauchner demonstrates how this privacy-compliant solution enhances performance marketing, improves conversion tracking, empowers on-site personalisation, and provides accurate reach measurement. Witness the future of data-driven marketing.
This presentation was made within the event Heroes of Data & Privacy.
Thomas Tauchner, Founder, co-CEO and CPO at JENTIS.
Having entered the industry at a young age, he always had an eye on the current needs of the market and was always one step ahead of technological progress over time. After working as Head of Web Analytics at e-Dialog, he founded his own agency for web analytics – Webrocket – in 2014. To solve the problems observed in online marketing, he developed JENTIS, the server-side tracking solution.
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Heroes of Data & Privacy 2023
Following the success of the first edition of Heroes of Data & Privacy as an online event in 2022, the conference is coming back bigger and better.
What is Server-Side Tracking?
Online marketers and web analysts agree - 2023 will be the year for server-side tracking. We answer the most important questions about the new tracking technology.
Avoiding legal uncertainties in website tracking
Together with Spirit Legal, we shed light on the legal uncertainties of transferring personal data to a country outside the European Union