Server-side Tracking Comparison Guide
This white paper offers a comprehensive comparison of today’s leading server-side tracking solutions. It underscores the growing significance of server-side tag management in enhancing data quality and sovereignty by restricting third-party access to user browsers. The guide evaluates six prominent solutions, including Google Tag Manager, Adobe Launch, Tealium, and JENTIS, focusing on critical aspects such as pricing, data sovereignty, tool integrations, and maintenance complexity. It also highlights the importance of choosing a solution that aligns with specific business requirements, particularly regarding GDPR compliance and server management.
Additionally, the guide discusses the advantages and disadvantages of each platform, including custom-built solutions, to assist businesses in selecting the most suitable option based on their resources, privacy concerns, and future scalability needs.
How to work with Safari ITP Limitations
Apple’s Intelligent Tracking Prevention (ITP) presents new challenges for tracking – but solutions like the Cookie Lifetime Extender can mitigate Safari’s strict cookie restrictions and help maintain data continuity.
How Vileda captured 42% more purchases in Google Analytics 4
Thanks to server-side tracking with JENTIS, Vileda closes data gaps, improves campaign performance, and strengthens its D2C business.
How to fix web tracking discrepancies before peak season
Numbers don’t add up, conversions are missing, dashboards show inconsistencies. Now’s the time to get your tracking in shape.