Server-side Tracking Comparison Guide
This white paper offers a comprehensive comparison of today’s leading server-side tracking solutions. It underscores the growing significance of server-side tag management in enhancing data quality and sovereignty by restricting third-party access to user browsers. The guide evaluates six prominent solutions, including Google Tag Manager, Adobe Launch, Tealium, and JENTIS, focusing on critical aspects such as pricing, data sovereignty, tool integrations, and maintenance complexity. It also highlights the importance of choosing a solution that aligns with specific business requirements, particularly regarding GDPR compliance and server management.
Additionally, the guide discusses the advantages and disadvantages of each platform, including custom-built solutions, to assist businesses in selecting the most suitable option based on their resources, privacy concerns, and future scalability needs.
Fingerprinting on the way out – what's next?
Apple makes fingerprinting useless: Which user identification methods still work today and what is changing for marketers.
GDPR fines: Levels and Frequency
The number of publicly known GDPR fines handed down each month has reached a significant level. However, analyses suggest that the published cases are only the tip of the iceberg.
What is Server-side Tagging?
Server-side tagging shifts tracking tasks to the server. What this means for privacy, performance, and data quality.