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Because we know companies often struggle with finding the right information on implementing server-side tracking and evaluating vendors, we have created this checklist to give you guidance.
Below you will find the link to download the checklist.
More Information
Google will not deprecate Third-Party Cookies: What it means for Digital Marketers
Google will continue to support third-party cookies indefinitely. But lessons learned from Apple’s App Tracking Transparency suggest that asking users for consent could still spell the end for the technology.
Google's First-Party Mode vs. Server-Side Tracking: A Comparison
Google introduces the first-party mode to enhance data security and privacy controls.
Google postpones the Third-Party Cookie Deadline, again
Google has once again postponed the end of 3rd party cookies. This presents both opportunities and an urgent call to action for marketers.