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Because we know companies often struggle with finding the right information on implementing server-side tracking and evaluating vendors, we have created this checklist to give you guidance.
Below you will find the link to download the checklist.
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Fighting low Consent Rates with JENTIS Synthetic User AI-based Tracking Technology
JENTIS has introduced an innovative AI-based tracking technology with its Synthetic Users, offering marketers a new way to enhance data analytics and gain deeper insights.
Retail Media: The Rise of First-Party Data
In a world where third-party data is losing its grip, retail media offers brands a powerful alternative—delivering hyper-targeted ads exactly where purchase decisions are made. As privacy rules tighten, knowing how to tap into first-party data could be the key to staying ahead.
How Server-Side Tracking helped Zühlke achieve Data Excellence
Advance Metrics implemented server-side tracking and also enabled seamless integration with Microsoft Dynamics and other platforms to improve the efficiency of marketing automation and data analysis.