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Google will not deprecate Third-Party Cookies: What it means for Digital Marketers
Google will continue to support third-party cookies indefinitely. But lessons learned from Apple’s App Tracking Transparency suggest that asking users for consent could still spell the end for the technology.
Google's First-Party Mode vs. Server-Side Tracking: A Comparison
Google introduces the first-party mode to enhance data security and privacy controls.
Google postpones the Third-Party Cookie Deadline, again
Google has once again postponed the end of 3rd party cookies. This presents both opportunities and an urgent call to action for marketers.